Crush it Digital
The digital marketing partner for fitness & wellness studios that want to stand out
Most fitness websites look fine and convert badly. I design and build the whole thing (site, booking flow, automations) on the platform you already use, so it pulls clients in instead of just sitting there looking pretty.
the problem
When your website, booking flow, and follow-ups don't talk to each other, every channel quietly leaks clients.
→ You're paying for your booking platform, but the handoff from your site to the booking page is where you lose half the people who clicked.
→ Your site looks okay, but the copy could belong to any other studio down the road and Google can't tell what makes you different.
→ Your social is doing the work, but it's pushing people to a website that doesn't catch them.
→ You're chasing no-shows by hand because nothing is automated, and you're the one writing the welcome email at 9 pm.
That's what happens when your fitness business has marketing channels but no system. It's what Crush It Digital was built to fix.
The Truth
First impressions last.
A new client should land on your homepage and know exactly what you do, how you help them, and how to begin. If they can't, they'll search for a competitor who makes starting easier.
Who I Work with
Fitness and wellness professionals that want their business to look impressive online
Gyms & Personal Trainers
Built for trainers ready to run a real business, not just sessions.
Learn moreWellness Freelancers
For practitioners, coaches and yoga teachers ready to turn expertise into a recognised brand.
Learn moreWhat I do
A website that actually converts
Strategy, copy and design built around the way fitness clients actually buy. Not just a pretty page — a site that moves people from curious to booked.
A booking flow that doesn't leak
The handoff from your website to your booking platform is where most studios lose people. I seal that gap so interested leads actually follow through.
Automations that take admin off your plate
Welcome sequences, no-show follow-ups, trial-to-member nurtures, lapsed client win-backs. Set up once, running quietly in the background while you teach.
Ongoing support that's actually there
Monthly retainer if you want me close, or call me in when something needs fixing. Either way, you're not trying to figure it out alone at 10pm on a Sunday.
Why me, specifically
There are plenty of web designers and marketing gurus in Australia. Very few who've actually run and scaled a fitness business.
I've spent 20 years in fitness as a PT, studio owner, and growth marketer. I've chased no-shows, written the launch emails, dealt with the cancellation requests, fought with the booking software, and watched plenty of pretty websites quietly fail to do the one thing they were built to do.
I started Crush It Digital because every web designer I hired didn't actually get my business, and every studio owner I knew was paying for sites that didn't work. So I built the thing I wished existed.