A digital agency helping fitness businesses make a first impression that converts.

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A woman lifting a barbell in a gym, performing a squat exercise, with a focus on her muscular arms and back, in black and white.

Websites built to grow your fitness business

We design high-converting websites with integrated scheduling so your customer journey is bulletproof.

When someone lands on your site, they should know 3 things instantly:

  1. You’re the right fit,

  2. What to do next

  3. How to book and pay, (with zero confusion or fuss)

We make sure every click feels intuitive, every step streamlined, and every first impression earns trust (and conversions).

See how we do it
Liz Crush it Digital

Hey, I’m Liz — founder of Crush It Digital.
Fitness entrepreneur, marketing strategist, former yoga studio owner, and your go-to for websites that don’t just look good — they drive bookings, build trust, and grow your brand.

With 20+ years in the fitness industry — from personal training and running my own studio to working behind the scenes in SaaS and digital marketing — I know what it takes to run a movement business that actually moves.

Today, I help personal trainers, studio owners, and wellness professionals turn clicks into committed clients with high-converting websites that make your customer journey frictionless from first glance to final payment.

Whether you're just getting started or levelling up, I bring the tech and strategy to make it easy:

  • Certified Mindbody system expert

  • HubSpot pro with CRM and automation know-how

  • Builder of clean, conversion-optimised Squarespace websites

  • Rezerv Preferred Partner — ready to set up your all-in-one booking system the right way

If you’re ready for a website (and strategy) that actually works for your business — I’ve got you.

Let's Chat

Why work with Crush it Digital?

  • First impressions that convert

    Create an online presence that is memorable and drives action from the very first click.

  • Smiling person using a tablet for online payment, with digital payment icons and graphics in the background.

    Booking + Payments made simple

    No more back-and-forth messages. Clients can book and pay in just a few clicks, directly from your site.

  • An icon of a gear with a play button in the center, surrounded by two circular arrows indicating a refresh or update process.

    To automate and streamline

    From lead follow-ups to reminders, we build smart systems that run in the background while you focus on your clients.

  • Three colored ascending arrow icons, pink, blue, and black, representing growth or progress.

    To build your business for growth

    More clients. More freedom. We set you up with digital foundations that scale as your business does — without the burnout.

Our portfolio is a reflection of the incredible clients we’ve partnered with.

View Our Work

We’d love to work with you.

Let's Chat